Selected Works & Commercial Outcomes
A portfolio of strategic interventions. From operational turnarounds in Kuala Lumpur to high-yield concept developments in Dubai. We deliver value at every stage of the asset lifecycle.
Luxury Resort Spa - Penang, Malaysia
Brief: Create a distinctive thermal experience aligned with a coastal resort brand.
Solution: Brand-aligned rituals, circulation logic, BOH efficiency, and material language; pre-opening checklists and service scripts.
What we delivered: Concept deck, zoning diagram, thermal circuit storyboard, staffing model outline.
Target outcomes: Higher capture, better RevPATH, stronger guest narratives.
Turnaround Strategy: Luxury Wellness Centre — Kuala Lumpur
Brief: Stabilise performance and lift capture, therapist productivity, and retail per ticket while unifying the guest journey.
Operational Solution: Full KPI audit (capture, RevPATH, productivity, retail), menu and pricing re-engineering, staffing model and incentives, booking/roster optimisation, QA and training cadence, retail planograms and therapist retail scripts.
Commercial Strategy: Yield management and bundling, promotions calendar, local membership/series packages, partner marketing, consumables/COGS control, weekly dashboard governance.
What we delivered: Audit report and baseline, revised menu & pricing matrix, SOP & training toolkit, retail playbook, 30/60/90-day plan, performance dashboard template.
Commercial Impact: Reversal of revenue decline within 90 days. Optimization of therapist utilization rates, increased retail-per-treatment (RPT) uptake, and the implementation of a defensible pricing matrix.
Private Estate Recovery Wing — Johannesburg
Brief: Integrate a quiet-luxury gym and recovery suite within an existing home.
Solution: Integration of clinical-grade recovery infrastructure (Sauna, Cold Plunge) into a residential footprint. Focus on acoustic isolation, ventilation logic, and "unmanned" usability for the homeowner.
What we delivered: Concept layouts, finishes board, equipment curation, services brief for contractor.
Target outcomes: Daily use adherence and a calm recovery ritual at home.
Boutique Skin Clinic - Cape Town, South Africa
Brief: Define a clinically sound, emotionally refined clinic within ~85 m² and build a pre-lease case.
Solution: Concept profile, service vision, early spatial plan, and sensory direction; plus a scaled layout and mood/spec direction to support landlord discussions.
What we delivered: Concept business profile, spatial concept with zones, living-wall reception idea, two treatment rooms, IV lounge, and stillpoint; plus curated palette and finishes.
High-Yield Fitness Studio Concept — Dubai
Brief: Develop a high-density, small-footprint fitness concept that maximizes revenue per square meter in a competitive urban market.
Concept & Program Strategy: Brand positioning and promise, signature class formats (strength/conditioning/mobility), periodised calendar, capacity modelling and timetable design for peak smoothing.
Commercial Model: Membership tiers and pricing, intro offers and pre-sale funnel, founding-member campaign, referral mechanics, retention milestones and loyalty structure.
What we delivered: Concept narrative and programming, timetable & capacity model, launch & marketing plan, 30/60/90-day plan.
Commercial Impact: A "high-energy" operational model designed for maximum throughput. The concept creates retention through community-focused programming and reduces overheads through efficient zoning.Clear market differentiation, strong pre-sales conversion, healthy early retention, and an accelerated path to break-even.
Corporate HQ Wellness Hub — Doha, Qatar
Brief: Build engagement and well-being for staff in a compact footprint.
Solution: Micro-class programming, privacy-first locker flow, breathwork room, and frictionless booking.
What we delivered: Space plan, program calendar, signage and acoustic plan.
Target outcomes: Uptake of daytime sessions and measurable staff satisfaction.
Private Estate Outdoor Wellness Space - Knysna, South Africa
Brief: Create an all-season outdoor gym with an adjacent recovery zone that blends into the landscape, protects privacy, and encourages daily use.
Solution: Habit-led programming, safety and maintenance plan, and environmental controls for heat/cold exposure, privacy screening and glazing strategy, slip-resistant decking, acoustic buffering; services for power, drainage (cold plunge), and sauna ventilation.
What we delivered: Siting diagrams, scaled plan/elevations, finishes palette, equipment schedule, thermal/recovery specs, services brief, and O&M notes.
Target outcomes: Higher adherence and recovery frequency, low visual impact, fast installation, and year-round usability.
